Prospects for the development of Sichuan travel

The development prospects of Sichuan travel are very optimistic, mainly reflected in the following aspects:

First, the Sichuan cultural tourism market achieved a "good start" in the first quarter of 2025, and the emergence of new formats and policy support are important reasons. For example, Shugong Qintai attracted a large number of tourists by providing themed training courses such as Hanfu, Guqin, and classical makeup, and achieved a 130% profit growth. In addition, Sichuan promoted the integrated development of "agriculture, commerce, culture, tourism, sports, education, and health", and launched activities such as "Follow "Su Di Chun Xiao" to travel Sichuan", further promoting the development of the cultural tourism industry.

Secondly, the rise of self-driving tours has brought new growth points for Sichuan travel. In 2024, the number of self-driving road trips in China reached 608 million, an increase of 11.6% year-on-year. Popular routes such as the Sichuan-Tibet Line and the Northern Xinjiang Grand Loop Line attracted a large number of tourists. As one of the popular destinations for self-driving tours, Sichuan has attracted many self-driving tour enthusiasts with its rich natural landscapes and unique cultural experiences.

Policy support also provides a strong guarantee for the development of Sichuan travel. Sichuan has introduced a number of policy measures, such as the revision of the "Inbound Tourism Incentive Measures" and the construction of the Bashu Cultural Tourism Corridor, aiming to optimize the tourism environment, improve service quality, and promote the integration of regional cultural and tourism resources. These policies have not only promoted the recovery and development of inbound tourism, but also promoted Sichuan to become a world-class tourist destination.

The application of technological innovation has also brought new development opportunities for Sichuan travel. For example, Sanxingdui cultural relics have been "resurrected" through VR/AR technology, and tourists can experience the sacrificial site of the ancient Shu Kingdom; Chengdu's smart tourism demonstration area uses high-tech means such as face recognition entry and AI tour guides to improve the convenience and experience of tourists. The application of these innovative technologies not only enriches the tourism experience, but also promotes the development of smart tourism.