Current Situation Of Sichuan Travel Market

The current situation of Sichuan travel market shows a hot development trend, especially in the first quarter of 2025, the cultural tourism market has achieved a "good start". According to data, the operating income of the culture, sports and entertainment industries increased by 19.0% from January to February. Behind this growth, the emergence of new formats has played an important role. For example, the Shugong Qintai Cultural and Creative Scene Experience Hall has attracted a large number of tourists by providing themed training courses such as Hanfu, Guqin, and classical makeup. It not only allows traditional craftsmen to obtain stable income, but also gives birth to new professions such as Hanfu makeup artists. In addition, the creation of brand IPs such as the Zigong International Dinosaur Lantern Festival and the cross-border linkage of "theater + scenic spot" have also greatly boosted consumption.

Popular destinations and activities in the Sichuan travel market include Jiuzhaigou, Wudang Mountain, Shennongjia, etc. These places not only have beautiful natural scenery, but also provide a wealth of tourism projects and activities. For example, Jiuzhaigou attracts a large number of tourists with its beautiful scenery, while Wudang Mountain is highly praised for its profound cultural heritage and rich tourist routes. In addition, self-driving tours are also very popular in Sichuan, especially classic routes such as the Sichuan-Tibet Line, which have become the first choice for many travelers.

The future development trend of the Sichuan travel market is expected to continue to grow. With the continuous emergence of new formats and the creation of brand IP, Sichuan's cultural and tourism market will further prosper. For example, the Zigong International Dinosaur Lantern Festival is expected to drive consumption of more than 1 billion yuan during the "May Day" period, and will continue to exert its strength in supporting performances and cross-border linkages. In addition, the rise of self-driving tours will further promote the development of the Sichuan travel market, especially in popular scenic spots such as Jiuzhaigou and Shennongjia, where self-driving tours will become one of the main modes of travel.